Artful Algorithms: Preventing Redundant Custom Designs with Deep Learning
When you pour your heart into handmade gifts and personalized keepsakes, the last thing you want is a creative déjà vu moment where two customers, with two very different stories, receive pieces that feel strangely the same. As more studios lean on deep learning to sketch concepts, suggest color palettes, or generate engraving ideas, the risk of unintentional repetition quietly grows.
At the same time, AI is no longer a side hobby. Industry reports from teams like Prismetric and Suffescom describe an AI market racing toward hundreds of billions of dollars by 2030. For those of us shaping sentimental, one-of-a-kind presents, this wave is both an opportunity and a responsibility. The opportunity is to use deep learning as a thoughtful collaborator. The responsibility is to ensure that collaboration does not flatten our designs into copies.
In this guide, I will walk through how to prevent redundant custom designs when you use deep learning in your creative pipeline, drawing on research about model redundancy, duplicate data management, and model optimization. I will stay grounded in published work, then translate it into warm, practical strategies for your artful gifting studio.
What Redundancy Really Means in AI-Assisted Design
Redundancy sounds technical, but in a gifting context it is simply the loss of specialness. To manage it well, it helps to separate a few layers of the problem.
Redundant gifts: when outputs blend together
At the surface level, redundancy looks like different customers receiving necklaces with near-identical patterns, birthday posters that reuse the same layout with only names swapped, or “custom” pet portraits that feel like recolors of the same pose. Often this is a symptom of deeper redundancy in your data or models.
Redundant data: duplicates in your inspiration library
A DagsHub engineering blog on duplicate data explains that duplicates show up in many forms across modalities: exact copies, near duplicates, and paraphrased or similar versions. This applies just as much to design images and product descriptions as it does to generic machine learning datasets.
They describe, for example, exact duplicates as bit-identical records, near duplicates as items with small changes such as spelling tweaks in text or minor crops in images, and paraphrases as pieces that convey the same meaning with different wording. The same taxonomy fits a creative catalog: you may have exact copies of a product photo, slightly retouched variants, and new descriptions that say essentially the same thing.
The DagsHub article also covers images and audio, noting that image duplicates arise from multiple file formats, resizing, cropping, and stock reuse, while audio duplicates stem from different encodings or small edits. In a studio, this might translate into multiple exports of the same illustration, or repeated voice-over snippets used for personalized messages.
Crucially, that blog shows that duplicate data can bias evaluation, encourage overfitting, increase training costs, and distort feature importance. At the same time, it points out that near duplicates can sometimes help, especially when they reinforce truly valuable patterns, as seen in large language and code models that learn solid design or coding practices from repeated high-quality examples. We will return to that nuance later, because it matters deeply for style and brand consistency.
Redundant brains: extra layers and neurons inside your model
Redundancy also lives inside the neural networks you use to generate or score designs. A research team behind the RedTest framework, published on arXiv under the title “RedTest: Towards Measuring Redundancy in Deep Neural Networks Effectively,” examined just how much unnecessary structure many deep models carry.
They report that models such as ResNet152 can have tens of millions of parameters, occupying hundreds of megabytes of storage and billions of floating point operations just to classify a single image. More importantly for our topic, they observe that intermediate representations in nearby layers can become very similar. In visual examples from ResNet50, layers six through eight produced nearly identical feature maps, suggesting those layers were not adding new information.
To quantify this, the authors defined a Model Structural Redundancy Score (MSRS) that measures similarity between intermediate representations, even when those representations have different shapes and cannot be compared by simple cosine similarity. With this metric and a testing framework they call RedTest, they systematically measured redundancy across about thirty-five thousand neural networks and found structural redundancy to be widespread.
Other work, like the Octave Convolution (OctConv) paper “Drop an Octave” from a computer vision conference, also points out spatial redundancy in deeper convolutional networks. That paper shows that feature maps often have highly correlated neighboring activations, especially in deeper layers, and introduces a multi-resolution convolution scheme that explicitly stores some channels at reduced spatial resolution to save computation without losing accuracy.
A Neptune AI article on model optimization ties these ideas together, describing pruning as a way to remove redundant or low-importance weights, channels, or layers and distinguishing between structured pruning, which removes entire filters or layers, and unstructured pruning, which zeros out individual weights.
Together, these works paint a clear picture: modern deep models are often larger than they need to be, with layers, channels, and spatial features that repeat information. For a creative business, that means higher compute bills, slower experimentation, and sometimes a narrower space of designs than you could have with a leaner, better-tuned model.
Three levels of redundancy at a glance
You can think of redundancy across three levels of your creative pipeline:
Level in your studio |
What redundancy looks like |
Example in gifting context |
Helpful deep learning concept |
Data |
Duplicate or overly similar text, images, audio |
Many near-identical product shots, repeated copywriting prompts, recycled engraving text |
Duplicate data categories and detection from the DagsHub blog; perceptual hashing from the OLX duplicate detection article and Stack Overflow discussions |
Model structure |
Layers, channels, or neurons that repeat each other’s work |
A design generator whose deeper blocks transform features without adding new aesthetics |
Model Structural Redundancy Score and RedTest; pruning and OctConv techniques from research |
Evaluations |
Train and test sets that quietly share the same examples |
Validation designs that are essentially copies of training examples, inflating quality metrics |
Guidance from statistics discussions on duplicates in train and test sets and Quora experiments on duplicate training data |
Understanding this layered picture is the first step to protecting the uniqueness of your gifts while still embracing AI as a creative partner.

Curating a Clean, Diverse Inspiration Library
Before worrying about pruning layers in a model, most studios gain the biggest wins by addressing redundancy in their data. Think of this as tidying your digital mood board so your AI does not keep learning the same idea in slightly different wrapping.
Spotting exact duplicates before they sneak into your model
The DagsHub article emphasizes that exact duplicates are the easiest to detect. For text, they describe hash-based approaches that compute a hash such as SHA-256 for each string and use a hash table to identify collisions. This brings the time complexity down to linear in the number of records, instead of quadratic pairwise comparisons.
In a gifting studio, you can apply the same idea to your product descriptions, engraving templates, and prompt snippets. During data preparation, compute hashes of each text snippet you plan to feed into your model. Any time two entries share a hash, you know they are identical. You can then keep one copy and either drop the rest or record their counts as sample weights if you want frequent phrases to have more influence.
For images, exact duplicates occur when files are pixel-to-pixel identical. They often arise from accidental copying or export steps. While simple file hashing can catch exact matches, a Stack Overflow answer on training with duplicates and a two-step duplicate detection framework from OLX both highlight that file hashes break as soon as you make small visual changes, even if the images look the same to a human.
Still, exact hashing is a cheap first pass. Run it on your illustration files, product photos, and icon sets. Any exact duplicates are likely not carrying new creative value and may only bloat your training and evaluation sets.
Taming near duplicates without losing the magic
The more subtle challenge is near duplicates, which the DagsHub blog describes extensively for text, images, and audio. For text, they highlight fuzzy matching techniques such as Levenshtein distance, Hamming distance, n-gram similarity, and BK-trees. These methods allow you to treat pieces of text as duplicates when they differ only by minor edits, like punctuation and stop words.
DagsHub also introduces MinHash and Jaccard similarity, which compare sets (for example, sets of tokens). MinHash approximates the Jaccard index efficiently, making it possible to deduplicate large corpora without checking every pair.
For your studio, this means you can:
Use fuzzy matching on internal copywriting prompts, engraving examples, and product descriptions to find clusters of nearly identical phrases. When a cluster is discovered, you might keep a few exemplars that genuinely express different tones and retire the rest from your training pool.
Apply MinHash-like approaches to gathered customer messages when you use them to train models that suggest sentiments. This avoids a situation where the same short phrase like “Happy anniversary to the love of my life” appears hundreds of times and dominates the model’s idea of what romance looks like.
On the image side, the OLX duplicate detection article and the Stack Overflow thread on image deduplication both recommend perceptual hashing, often implemented as pHash. Perceptual hashes derive a signature from visual content so that similar images produce similar hashes. By comparing these hashes with Hamming distance, you can flag near-duplicate images even if they differ in resolution, watermarks, or small compositional tweaks.
In a creative setting, this lets you build a near-duplicate filter for your design assets. You might choose a conservative Hamming distance threshold so that truly minor edits get collapsed together, while substantial stylistic changes remain distinct.
DagsHub’s discussion of image and audio duplication also reminds us that not every similar example is bad. They point out that augmentation techniques, such as rotations and color shifts, can be essential for robust models. The key is to be task-aware. If you are training a model to recognize your brand’s signature style, some near-duplicates that emphasize subtle variations in color or texture can be useful. If you are training a generator to produce new gift designs, however, you may want stricter thresholds that suppress visually similar outputs in your training set.
A 2024 paper summarized in the DagsHub blog, by Xianming Li and colleagues, proposes a generative deduplication framework for social media text, using a self-supervised model with Gaussian noise to identify semantically similar posts and reduce redundancy while improving performance on the TweetEval datasets. While that work focuses on tweets, the underlying idea is relevant to creative studios: embed your text or image data into a semantic space, use an appropriate distance metric, and prune away samples that are too close together.
Protecting validation sets from data leakage
Even if you are comfortable with some duplicates in your training data, you must be careful about duplicates across training and validation or test sets. A question on a statistics forum about duplicates in a small classification dataset explains the risk clearly: if identical records appear in both training and test sets, the model can memorize them, leading to overly optimistic performance estimates.
The recommended practice in that discussion is to group duplicates and assign each group entirely to training or entirely to testing. An alternative is to deduplicate before splitting, keeping only unique entries and possibly storing the original counts as weights for training.
A simple Quora experiment with an XGBoost classifier on the iris dataset further illustrates that duplicating training data without changing the test set often has little impact on validation loss. In that experiment, the author trains once on the original training set and once on a version where every training sample is duplicated. The best validation losses are very close in both cases, which suggests that duplicating all training samples equally does not dramatically change generalization. The main danger lies in duplicates crossing the boundary between training and evaluation.
For a gifting studio measuring design quality or personalization accuracy, this means that when you assemble a test set of reference customer stories and their ideal gifts, you should ensure that these pairs do not appear, even in slightly edited form, in your training set. Otherwise your evaluation will flatter the model, making it look more imaginative than it is.

Designing Redundancy-Aware Models for Creative Work
Once your data curation is in good shape, you can turn to the models themselves. The goal is to keep them powerful enough to capture your brand’s aesthetic and your customers’ emotions, while trimming the internal repetition that slows you down and sometimes limits diversity.
Using RedTest concepts to check when your model is repeating itself
The RedTest paper proposes MSRS as a metric for structural redundancy. Instead of only counting parameters, floating point operations, or latency, which the authors note measure complexity rather than redundancy, MSRS explicitly looks at how similar the internal representations are across layers.
They show that for families of models where depth steadily increases, classical metrics like parameter count or FLOPs increase monotonically, while MSRS can highlight a sweet spot where accuracy is high but redundancy is still low. Past that point, adding layers tends to increase MSRS without substantial gains in performance, indicating overparameterization.
In a creative context, you might not implement MSRS directly, but the principle is valuable. When you experiment with deeper or wider models for design generation, do not look only at quality metrics and compute cost. Also examine how much the model’s internal activations change from one block to the next. High similarity between consecutive layers, especially in later stages, is a sign that you are investing capacity without getting new creative “thinking” in return.
A simple qualitative version of this idea could be to visualize intermediate feature maps for a set of representative input images, as in the RedTest examples, and ask whether later layers truly transform the information or merely sharpen what is already there.
Pruning and architecture search: sculpting a lean, imaginative network
Neptune AI’s overview of model optimization, along with the RedTest paper, describes pruning as a three-step process: identify low-importance components, eliminate them, and optionally fine-tune the remaining network. They differentiate structured pruning, which removes entire channels, filters, or layers and leads to architectures that run efficiently on standard hardware, from unstructured pruning, which zeros out scattered weights and mainly saves memory.
The RedTest authors specifically focus on layer pruning, supported by their redundancy score, and show that removing layers with similar intermediate representations often has negligible impact on model utility while shrinking the model and improving inference speed. They also use MSRS to guide neural architecture search, steering the search toward architectures that balance accuracy with low structural redundancy.
For your studio, the takeaway is to treat model size as something you can sculpt rather than accept as fixed. Once a generator or recommender is performing well enough, you can:
Analyze blocks or layers whose activations are overly similar.
Prune or merge them, as suggested by redundancy-aware methods in the research.
Fine-tune briefly to recover any minor performance loss.
The payoff is a lighter model that generates gift ideas faster, consumes less energy, and may generalize better to new customer stories because it does not waste capacity on repeated internal computations.
Reducing spatial redundancy in image generators
If your pipeline generates visual motifs or layouts, the OctConv work offers another useful idea. The authors observe that in deep vision models, neighboring pixels in feature maps become highly correlated. Keeping all channels at full spatial resolution becomes wasteful in both computation and memory.
Their Octave Convolution splits channels into high-frequency and low-frequency groups. High-frequency channels keep the original resolution, while low-frequency channels are stored at half the height and width, which reduces spatial positions to one quarter. They define cross-connections between these groups and show that this structure can significantly cut FLOPs and memory, especially for the low-frequency channels, while maintaining or even improving accuracy on tasks like ImageNet classification and semantic segmentation.
In a design generator, this is analogous to knowing when you are working with broad color fields and composition rather than fine detail. For large, softly varying regions such as watercolor backgrounds on a custom print, reduced-resolution channels can carry the same artistic intent with much less computation.
Combining OctConv-style layers with pruning guided by redundancy metrics gives you a toolkit for crafting models that respect both your aesthetic goals and your practical constraints.
Treating representational redundancy as a first-class design concern
A thesis from the University of Waterloo on representational redundancy reduction argues that unnecessary flexibility in feature representations leads to wasted parameters and slower models without better task performance. The author explores weight sharing across convolutional channels for image classification, factorized latent codes in variational autoencoders, and sequence-length bottlenecks in transformers for text.
They demonstrate that careful weight sharing and bottlenecks can reduce parameter counts and latent dimensionality without sacrificing accuracy, especially when combined with neural architecture search tailored to task-specific accuracy–latency trade-offs.
For a creative gifting studio, this perspective is liberating. Rather than only borrowing off-the-shelf massive models, you can design or select architectures that intentionally compress and share representations, focusing capacity on the aspects of data that matter for your brand: the flow of calligraphy, the harmony of color palettes, the structure of customer stories.
Balancing Helpful Repetition with Genuine Novelty
It would be a mistake to declare all duplicates and redundancy the enemy. The DagsHub blog notes that for code generation and large language models, repeated high-quality examples reinforce best practices, such as robust error handling patterns. Similarly, in a gifting context, some repetition is the essence of your style.
You may have a signature engraving flourish, a recurring botanical motif, or a particular arrangement of charms that customers adore. Having more examples of these in your training data can help a model internalize them, making it more likely to propose ideas that feel “like you.”
The key is intentionality.
For data, decide which patterns you want to be overrepresented because they are part of your brand’s DNA, and which ones you want to diversify because you are seeing the same idea too often. Use deduplication tools to trim redundancy in the latter while preserving healthy reinforcement in the former.
For models, decide where you welcome redundancy for robustness. Techniques like knowledge distillation, described in the Neptune AI article, train smaller student models to mimic larger teachers. In some cases, this process smooths out idiosyncrasies, leading to students that generalize better than the teachers. In design work, this can help you avoid overfitting to specific training examples while still inheriting a distilled sense of style.
Finally, when generating designs, consider applying semantic or perceptual distance constraints between candidate outputs. If a new suggested design is too close to one you have already produced for another customer, you can nudge the model to explore an adjacent but distinct region of the creative space.
A Practical Workflow for a Redundancy-Savvy Creative Studio
Many guides on building custom AI models, such as those from Prismetric, Ninetwothree, KriraAI, and others, outline broadly similar life cycles: define the problem, collect and prepare data, choose and train models, evaluate, deploy, and monitor. For a studio focused on sentimental gifts and redundancy-aware design, you can adapt this template with a few specific twists.
Start by defining your creative goal in business and emotional terms. Instead of saying “build a design generator,” frame it as “help customers tell their story in a way that feels handcrafted and never generic, while reducing concept sketch time from hours to minutes.” Specify what diversity means to you: maybe it is the variety of compositions across orders in a week, or the distinctiveness of text suggestions for similar occasions.
When collecting data, treat every photo, sketch, engraving example, and customer message as part of a living archive. Apply the duplicate detection methods from the DagsHub article and the perceptual hashing approaches from the OLX and Stack Overflow resources. Decide on thresholds that align with your comfort level around near-duplicates. Use sampling to keep only a representative set of similar items rather than all of them.
During model selection and training, refer to optimization methods from Neptune AI and structural redundancy insights from RedTest and OctConv. Start with models that are moderately sized rather than maximal, then scale up only when you see evidence of underfitting rather than chasing depth for its own sake. Use pruning and quantization afterward to slim down models once you know they work.
For evaluation, borrow from the deployment and monitoring best practices in the Capella Solutions blog. Design validation sets that truly reflect your customers, but carefully avoid overlaps between those sets and your training data, following the advice from the statistics discussions about duplicate samples and from the Quora experiment on duplicated training data. Track both performance metrics and diversity metrics over time, including simple counts of how often particular patterns appear in generated designs.
In deployment, wrap your models in services that log inputs and outputs. This enables you to later analyze where redundancy is creeping back in and to adjust deduplication rules and training data accordingly. Monitoring tools mentioned in the Capella article, such as Prometheus and Grafana for metrics and ELK stacks for logs, can be adapted to track not just latency and errors but also drift in design characteristics.
Finally, weave governance into your process. A LinkedIn advice piece on avoiding data duplication in integration stresses the importance of data standardization, cleansing, and governance policies that cover ownership, lineage, and auditability. For a creative studio, that translates into clear rules about which assets can be used for training, how customer data is anonymized, and how you document the origins of motifs and phrases. This is not just good compliance; it also preserves the story behind your work.

FAQ: Redundancy and Creative AI
Q: If duplicates sometimes help, should I ever intentionally keep them?
A: Yes, when they represent patterns you want your AI to internalize deeply. The DagsHub blog shows that repeated high-quality examples can reinforce desirable behavior in large models. In your studio, that might mean preserving multiple instances of your most beloved motif or phrasing, especially for training, while still being strict about removing those same examples from validation and test sets.
Q: Does pruning a model to reduce redundancy risk making designs less rich?
A: Research on pruning, including the Neptune AI overview and redundancy-aware methods like RedTest, consistently finds that many layers and weights are redundant and can be removed with negligible impact on accuracy. When you prune carefully and fine-tune afterward, you are more likely to remove wasted computation than genuine creative capacity. Think of it like trimming excess wire in a jewelry piece so the focal stone can shine more clearly.
Q: How often should I re-run deduplication and redundancy checks?
A: Any time you significantly expand your training data or release a major new model version, you should revisit deduplication, data splits, and redundancy analysis. As your catalog grows and your customers’ stories evolve, so does the risk of subtle repetition. Regular checks help keep your AI collaborator as fresh and attentive as your own hands at the workbench.
In the end, the goal is not to sterilize your art of all repetition. Traditions, motifs, and familiar gestures are part of what makes a handmade gift feel like it comes from a real human heart. The goal is to ensure that deep learning amplifies your intentional patterns instead of sleepwalking into copies. With thoughtful curation of your data, careful sculpting of your models, and ongoing attention to redundancy at every level, you can let AI help you craft gifts that feel as singular and sentimental as the moments they celebrate.
References
- https://direct.mit.edu/neco/article/32/12/2532/95652/Redundancy-Aware-Pruning-of-Convolutional-Neural
- https://arxiv.org/html/2411.10507v1
- https://dl.acm.org/doi/10.1145/3721125
- https://tech.olx.com/a-two-step-framework-for-duplicate-detection-fbbe4c905480
- https://www.paulwilsongolf.com/?machine-learning-for-detecting-and-removing-duplicate-content-empowering-website-promotion-with-ai-systems
- https://www.capellasolutions.com/blog/best-practices-for-deploying-ai-models-in-production
- https://www.kriraai.com/blog/building-custom-ai-models-steps-challenges
- https://www.linkedin.com/pulse/building-custom-generative-ai-models-step-by-step-guide-reckonsys-1mduc
- https://neptune.ai/blog/deep-learning-model-optimization-methods
- https://www.ninetwothree.co/blog/complete-guide-to-building-custom-ai-solution
As the Senior Creative Curator at myArtsyGift, Sophie Bennett combines her background in Fine Arts with a passion for emotional storytelling. With over 10 years of experience in artisanal design and gift psychology, Sophie helps readers navigate the world of customizable presents. She believes that the best gifts aren't just bought—they are designed with heart. Whether you are looking for unique handcrafted pieces or tips on sentimental occasion planning, Sophie’s expert guides ensure your gift is as unforgettable as the moment it celebrates.
